Like more than a million Americans, Hillary Clinton now has her resume posted on LinkedIn.
Hillary joined the popular career networking site last month as a measure of solidarity with small business owners, but the move is also an example of smart strategy for women running for office. The Barbara Lee Family Foundation has researched best practices for women candidates for nearly two decades, and Hillary Clinton clearly understands their importance, too.
The research shows that women running for office need to provide more evidence of expertise than men, and must come across as confident, qualified, and competent in their initial presentation. By preparing behind the scenes, women appear organized and knowledgeable right out of the gate, and can avoid being penalized for finding their footing.
The best way for a woman to establish her credibility is to first build a narrative that focuses on professional accomplishments before weaving in personal stories that will help boost her likeability. Women benefit more than men from using third-party validators to reinforce their personal statements – the real-world political version of LinkedIn “endorsements”. On the campaign trail and in her LinkedIn profile, Hillary is hitting all these marks.